2026 CPEW: Steering Global Agriculture into a New Era
As the preeminent forum at the intersection of agriculture and agrochemicals, CPEW enters its tenth year as the definitive platform for strategic dialogue and partnership. Rooted in China with a truly global reach, it convenes industry leaders, innovators, and policymakers to address the sector's most pressing challenges and opportunities.
The 2026 forum centers on a pivotal industry transition: the shift from competing on "Cost Advantage" to commanding "Innovation Sovereignty." This evolution demands a fundamental rethinking of value creation, R&D paradigms, and global market strategy.
A Historic Milestone: The Dawn of China's Original Innovation Era
CPEW 2026 will host the inaugural launch ceremony of "China's First Year of Original Agrochemical Innovation" — marking the moment Chinese-developed molecules move from pipeline to global presence. We invite the global industry to witness it firsthand.
Building on the core topics, 2026 CPEW will dissect how to construct a Resilient Growth Framework capable of weathering geopolitical, regulatory, and supply chain volatilities.
Join a curated gathering of executives and experts for two days of incisive keynotes, focused discussions, and high-level networking. CPEW 2026 is where the agenda for the next chapter of global agriculture is set.
Agenda
From "Cost Advantage" to "Innovation Sovereignty"
Decoding China's Innovation Pipeline – From Molecule to Market
· Systematic Innovation — How Bayer's CropKey is Reshaping the R&D Paradigm in Crop Protection
Rachel Rama, SVP and Crop Protection R&D lead, Crop Science Division, Bayer
· How BASF's Innovation Secures Growers' Profitability — Insights from the Mefentrifluconazole Case
Lu Yuejian, R&D Director, BASF Agricultural Solutions (Greater China)
· From KingAgroot's Innovation Matrix to Global Solutions: Industrialization and Internationalisation Practice of China's Proprietary Agrochemical Compounds
Chen Zhiming, CMO, Deputy General Manager, KingAgroot
· Forged Over Three Decades: CAC Rolls Out Global Innovative Solutions
Yu Yang, Global Market Strategy and Partnership Development Director, CAC Group
· Innovation Strategies for Acaricide Discovery and Industrialization Case Studies
Zhang Lixin, Professor, Institute of Functional Molecules, Shenyang University of Chemical Technology
· Rice Insecticides in China: Product Innovation and Case Studies Driven by Field Trials
Yang Renfeng, Executive Director, Zhenghe Agri
· Unlocking RNA Biopesticide Developability with Self-Folding RNA Nanostructures
Jin Weibo, CTO, AgroSynx
Ceremony: Launch of the Inaugural Year for China's Pesticide Innovative Enterprises & Unveiling of New Innovative Products
Building a Resilient Growth Framework Amid Uncertainty
Energy Crisis, Geopolitics, and Supply Chain Realities
· China’s Pesticide Exports: Overseas Use-only Registration Regulation, Export Data Signals, and Future Trajectory
Experts from China’s Institute for the Control of Agrochemicals, Ministry of Agriculture and Rural Affairs (ICAMA)
· Development Trends and Strategic Imperatives for China's Chemical Industry amid Global Energy Transformation
Zhang Songchen, Assistant GM, Consulting Division, China National Chemical Information Center (CNCIC)
· Macro Perspectives on the Global Crop Protection Market — The Intersecting Impact of Regulations, Geopolitics, and Agricultural Trends
Zhang Yajiao, Market Analyst, Crop Science Market Reporting, S&P Global Energy
· Backward Integration of Indian Agrochemicals — Will It Reposition China's Role in the Supply Chain?
Abhishek Khandelwal, Head of Procurement and Strategic Alliances, Crystal Crop Protection
Integrating into the Global Ecosystem, Defining the Future of Agriculture
Regional Market Deep Dives – EU and Latin America
· EU Market: Structural Contraction with High-Value Potential – How to Identify and Unlock Opportunities in the Post-Patent Segment
Monica Teixeira, President of European Crop Care Association (ECCA), Board Member of ASCENZA
· A Local Manufacturer's Perspective — Navigating the Paraguay Market and Unlocking Growth Across Latin America
Claudio Pusineri, Director Commercial, Agrofuturo Paraguay S.A.
· Shared Growth: An Alliance-Driven Go-to-Market Approach
Ravikiran R. Chaudhari
Global Head- B2B Alliances, UPL
· Case Study on Product Development Based on Field Trials: Market Access Strategy and Localization Pathways for the Brazilian Market
Breno Juliatti
Technical Director of Juliagro - B, G & P Ltda.
Regulation and Market Access: A Practical Path Through Barriers
· From Molecule to Market: Building a Global Registration Playbook — One Scientific Core, Multiple Regulatory Pathways
Christoph Grondal
Head of Commercial Operation - Regional Business Line, Eurofins Agroscience Services, Europe
· From License-out to Global Registration: A Safety-Data and Partnership Roadmap for China's Innovative Pesticides
Chasel Huang
Technical Expert, REACH24H Consulting Group
· Navigating the Hidden Perils of Pesticide Global Market Entry: IP Infringement, Uncontrolled Samples, and Compliance Gaps
Xu Lei
Lawyer at Yingke Law Firm
▶ Conference Highlights
Insights from in-depth reports by senior industry experts on market trends;
Special product and service booths to foster deep exchange and cooperation opportunities;
200+ senior executives from large-scale enterprises and 300+ industry professionals discussing development strategies together;
Networking events such as cocktail parties and dinners to expand connections and explore cooperation opportunities;
Full-platform media coverage by AgroPages to enhance brand exposure for participating companies.
▶ How to get involved?
1. Sponsor 2026 CPEW
Seize the limited sponsorship and exhibition opportunities
2. Register for participation
Standard Price: USD 450
(The fee includes: entrance voucher, catering, conference materials, simultaneous interpretation service; Accommodation is not included）
▶ Who will attend?
Agrochemical multinational companies
Chinese pesticide production and trading companies
Agricultural input manufacturers and distributors in global market
Growers and Agronomists
Government, industry associations and organizations
Laboratories, registration and regulatory consulting agencies;
Securities firms and investment institutions, etc.
▶ Contact
Mickey Shan
Email: mickey@agropages.com
Mobile/ WhatsApp/ WeChat: +86 18705817985
LinkedIn
Erwin Xue
Email: erwin@agropages.com
Mobile/ WhatsApp/ WeChat: +86 13750884233
LinkedIn
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